Design: Tor Hadsund
The Reader armchair has been designed as a place for relaxation. The armchair’s special curved shell is inspired by traditional Danish crafting techniques and helps to reduce surrounding noise, offering a place of shelter and reection. With its light form and bold organic curves, The Reader is a standout design piece in any setting and just right for enjoying a good book or engaging conversation.

Functional and sturdy, the angle between the Reader’s seat and back rest has been designed to ensure maximum comfort. The armchair’s spacious seat has plenty of room for sitting in different positions, whether curled up with your legs or fully stretched out.

The Reader’s solid oak frame gives the armchair a warm natural character. A carefully selected palette of Scandinavian colors has been chosen for the upholstery to compliment the oak wood. The upholstery itself is easily replaceable with interchangeable cushions letting you decide when you want to change and update the armchair’s look. The shape of the cushions have been designed to slightly expose the armchair’s shell.
31″W x 36″D x 41″H

Solid oak, polyester, laminated veneer

Wood Finish/Colors
Oak/slate grey, Dark oak/slate grey, Oak/silver grey, Dark oak/silver grey, Oak/petrol blue, Dark oak/petrol blue, Oak/dusty rose, Dark oak/dusty rose, Oak/spring green, Dark oak/spring green
“As a young boy I helped out at a work shop in my home town where they were making boats out of curved veneer. Just the feeling of that was totally special and I realised the great skill that was needed to make it happen. One of the things that I was focused on at the beginning was making a comfortable armchair that closes out the noise of those around you a little bit without making you feel isolated. Something that makes room for silence and sitting relaxed in a chair and enjoying yourself.”

- Tor Hadsund, Designer
UMAGE: (formerly known as Vita Copenhagen)
Affordable Danish Design

UMAGE (pronounced OO-MAY) is a Danish word which means you’ve taken that extra step to make something extraordinary. All the stuff in the World that makes life wonderful is made by people who are willing to walk that extra mile to give you an extraordinary experience. If you make yourself UMAGE it means that you have done something extra – you have made an extra effort. And that is exactly what they try to do every day at UMAGE.

At UMAGE, they take the story of Scandinavian design further than ever before. A combination of aesthetics, simplicity and functionality, infused with thoughtful craftsmanship and environmental care. This is the result: exquisite designs with a sustainable edge. All UMAGE products are flat-packed in stylish boxes, to optimise global logistics, reduce storage and transportation costs, and to make our designs more accessible and affordable.

Founded in Copenhagen, Denmark in 2008, UMAGE is now present in over 2000 stores in 40 countries around the world.